Search Results for Positioning (Advertising)

3 Results Found

000IIE

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

Lodish, Leonard M.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

viral marketing -- Entrepreneurial advertising decisions -- Hiring is a marketing problem -- Marketing

Available: Copies:

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Available: Copies:

	{displayName}	{count}
{error}