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1. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Publicité
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2. 
Cover image for Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
by 
Lodish, Leonard M.
Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u
ebrary http://site.ebrary.com/id/10001713
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
and services -- Entrepreneurial pricing decisions -- Public relations and publicity -- Entrepreneurial
Available: Copies:
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