Search Results for Sales promotion -- Planning.

4 Results Found

0000IIE

Kelley, Larry D., 1955-

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Available: Copies:

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising planning -- Marketing and advertising planning: top-down, bottom-up, and IMC -- Planning media

Available: Copies:

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

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