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1. 
Cover image for Apache Spark deep learning cookbook : over 80 recipes that streamline deep learning in a distributed environment with Apache Spark
by 
Sherif, Ahmed.
Format: 
Electronic Resources
Publication Date 
2018
Excerpt: 
sales dataset -- Getting ready -- How to do it ... -- How it works ... -- There's more ... -- See also
Available: Copies:
2. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales
Available: Copies:
3. 
Cover image for Brief : make a bigger impact by saying less
by 
McCormack, Joseph, 1965- author.
Format: 
Electronic Resources
Publication Date 
2014
Excerpt: 
Your Sales (Pitch) Shut up and sell Billboard on a bumper
Available: Copies:
4. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
Available: Copies:
6. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Integrated marketing communications and international advertising -- Personal selling and sales management
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7. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the
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8. 
Cover image for AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
advertising affects shareholder value / Leslie Butterfield -- How advertising drives sales and profits / John
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9. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship
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10. 
Cover image for Fundamental accounting principles
by 
Larson, Kermit D.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
activities -- 6. Accounting for merchandising activities -- 7. Merchandise inventories and cost of sales -- 8
Available: Copies:
11. 
Cover image for Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
by 
Lodish, Leonard M.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
distribution channel decisions -- Product/service rollout -- Entrepreneurial sales management -- Promotion and
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
Available: Copies:
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