Marketing research
Title:
Marketing research
Author:
Cooper, Donald R.
ISBN:
9780072837865
9780071115704
9780071115711
Personal Author:
Edition:
1st ed.
Publication Information:
New York : McGraw-Hill/Irwin, ©2006.
Physical Description:
xix, 790 pages : illustrations ; 28 cm + 1 CD-ROM (3 1/2 in.).
Series:
The McGraw-Hill/Irwin series in marketing
McGraw-Hill/Irwin series in marketing.
Subject Term:
Added Author: