Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Creating shared value and brand sustainability : a South African advertising industry analysis

Gender stereotypes : the portrayal of mothers in food television advertisements

No press is bad press : exploring the effect of controversial advertising on brand image

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?