The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Advertising and children : the effects of advertising on children

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys