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Cover image for Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

by

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Sensory marketing, consumer psychology and the future of branding within the airline industry

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2.

David and Goliath : a study of the South African domestic airline business from a brand health perspective

David and Goliath : a study of the South African domestic airline business from a brand health perspective

by

Deane, Alistair.

Format:

Manuscript

Publication Date

2013

Excerpt:

David and Goliath : a study of the South African domestic airline business from a brand health

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3.

Cover image for A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

by

Paruk, Tasneem.

Format:

Manuscript

Publication Date

2007

Excerpt:

the low cost airline industry looking at Kulula, 1time and Mango / Paruk, Tasneem.

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