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1. 
Cover image for The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid
The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid
The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid
by 
Mjali, Sinqobile.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The study aims to explore how Pep Clothing uses brand associations to position itself within the
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2. 
Cover image for Wear your brand : a study on co-branding and brand associations in the fashion industry
Wear your brand : a study on co-branding and brand associations in the fashion industry
Wear your brand : a study on co-branding and brand associations in the fashion industry
by 
Giuricich, Gabriella.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Wear your brand : a study on co-branding and brand associations in the fashion industry / Giuricich
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