A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industry

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Awareness campaigns in South Africa : are they effective?

Social media and brand wareness