Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

An analysis of how brand reputation affects female consumer choice of cigarette brands

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development