To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

An exploration of consumer tribes and their role in strategic brand communication

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The importance of internal communication within organisations towards building brand identity

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

Exploring the role of nostalgic brand communication in the Afrikaner market

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

Multicultural brand communication : a look at the South African 'diamond' markets

Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications