Brand influences on gender roles in home and child care

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys