Silence as a crisis communications strategy on social media

To like or not to like : an exploration of how South African brands use social media

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media