The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers