The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry