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1.

Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

by

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

Searching for the South African self-directed consumer : a research report into the level of self

Available: Copies:

2.

Cover image for A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

by

Kennard, Catherine.

Format:

Manuscript

Publication Date

2017

Excerpt:

A quantitative exploration of South African consumer's perception and response to Mc Donald's

Available: Copies:

3.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

by

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research -- South Africa

Available: Copies:

4.

Cover image for The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

by

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

Available: Copies:

5.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

by

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

Available: Copies:

6.

Cover image for Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

by

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

Available: Copies:

7.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

by

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

print advertsements increase consumer acceptance of South African retail in Cape Town / Forbay, Rosland

Available: Copies:

8.

Cover image for Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

by

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

Available: Copies:

9.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

by

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

African consumer's brand perceptions / Basson, Haneke

Available: Copies:

10.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

by

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

11.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

12.

Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research.

Available: Copies:

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Independent Institute of Education. Vega School

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Independent Institute of Education. Vega School of Brand Leadership.

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Kennard, Catherine.

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Kodisang, Lebogang.

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Lazzarus, David.

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Mbatha, Malandiswa.

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(45)

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Publication Date

(1)

Subject

Consumers -- Research.

(12)

Consumers -- Research -- South Africa.

(8)

Marketing research.

(7)

Consumer behavior.

(5)

Marketing research -- South Africa.

(4)

Branding (Marketing)

(3)

Communication in marketing.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Reality television programs.

(2)

Social media -- South Africa.

(2)

Women consumers.

(2)

(2)

Young consumers.

(2)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Automobiles -- Marketing.

(1)

Beauty culture -- South Africa.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand building -- Research -- South Africa

(1)

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Brand sensory marketing -- Research

(1)

Children with social disabilities.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers' preferences -- South Africa.

(1)

Consumers' preferences.

(1)

Consumers, Black -- South Africa.

(1)

Consumers, Black.

(1)

Fashion merchandising -- South Africa.

(1)

Fashion merchandising.

(1)

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing.

(1)

Marketing research -- South Africa -- Cape Town.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Neuromarketing -- South Africa.

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Students as consumers -- South Africa.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Young consumers -- South Africa.

(1)

Young women -- South Africa.

(1)

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