Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

True food : an exploratory study of organic consumers in Cape Town

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa