The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands