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2. 
Cover image for An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
by 
Cressy, Anastacia
Format: 
Manuscript
Publication Date 
2018
Excerpt: 
An exploration of consumer tribes and their role in strategic brand communication / Cressy
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3. 
Cover image for Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
by 
Rankhododo, Tondani.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Examining digital communication platforms in creating brand equity in the South African
Available: Copies:
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