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The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

by

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Excerpt:

's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users /

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Cover image for Antibranding and comparative advertising : contemporary design in South Africa

Antibranding and comparative advertising : contemporary design in South Africa

Antibranding and comparative advertising : contemporary design in South Africa

by

Schneigansz, Heidi.

Format:

Manuscript

Publication Date

2004

Excerpt:

Antibranding and comparative advertising : contemporary design in South Africa / Schneigansz, Heidi.

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