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Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be
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2. 
Cover image for The role of ethnographic research in the field of experiental marketing
The role of ethnographic research in the field of experiental marketing
The role of ethnographic research in the field of experiental marketing
by 
Rawicz, Liora Yehudit.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
The role of ethnographic research in the field of experiental marketing / Rawicz, Liora Yehudit.
Available: Copies:
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