An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Villains vs saints : emotional branding and its influence on Generation Y

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?