An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Villains vs saints : emotional branding and its influence on Generation Y

Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauai

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it

The lonely generation

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade