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Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that

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Could the black diamond spending culture have an impact on a brand's health?

Could the black diamond spending culture have an impact on a brand's health?

by

Kodisang, Lebogang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Could the black diamond spending culture have an impact on a brand's health? / Kodisang, Lebogang.

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