The country of origin effect on Proudly South African FMCG products

Celebrity endorsement as a persuasive technique for advertisers in South Africa

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Made in South Africa a study of the Proudly South African marketing campaign

The evolution of Old Spice in a new media environment

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin