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1.

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

by

Gold, Katey.

Format:

Manuscript

Publication Date

2013

Excerpt:

Internet marketing -- South Africa.

Available: Copies:

2.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

by

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Periodicals -- Internet marketing.

Available: Copies:

3.

Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

by

Arndt, Jasmine Star.

Format:

Manuscript

Publication Date

2012

Excerpt:

Internet marketing -- South Africa.

Available: Copies:

4.

Cover image for What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

by

Bremner, Nicola.

Format:

Manuscript

Publication Date

2012

Excerpt:

Internet marketing -- South Africa -- Cape Town.

Available: Copies:

5.

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

by

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

Internet marketing.

Available: Copies:

6.

Cover image for My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

by

Bester, Karel Marcell.

Format:

Manuscript

Publication Date

2011

Excerpt:

Internet marketing -- South Africa.

Available: Copies:

7.

Cover image for The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands online

The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands online

The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands online

by

Kakhobwe, Gregory.

Format:

Manuscript

Publication Date

2009

Excerpt:

Internet marketing -- South Africa.

Available: Copies:

8.

Cover image for Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

by

James, Christopher.

Format:

Manuscript

Publication Date

2006

Excerpt:

Internet marketing -- South Africa.

Available: Copies:

9.

Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry

Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry

by

De Klerk, Linda.

Format:

Manuscript

Publication Date

2005

Excerpt:

Internet marketing.

Available: Copies:

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Brand name products -- South Africa -- Marketing.

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Consumer behavior -- South Africa.

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Consumers -- Research -- South Africa -- Cape Town.

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