The country of origin effect on Proudly South African FMCG products

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context