The country of origin effect on Proudly South African FMCG products

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions