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The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

by

Strumpman, Emma.

Format:

Manuscript

Publication Date

2016

Excerpt:

Youth market -- Research -- South Africa

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2.

Cover image for Red Bull's "Superman Seat Grab" over the South African energy drink market

Red Bull's "Superman Seat Grab" over the South African energy drink market

Red Bull's "Superman Seat Grab" over the South African energy drink market

by

Harrison, Craig Rhodes.

Format:

Manuscript

Publication Date

2012

Excerpt:

Red Bull's "Superman Seat Grab" over the South African energy drink market / Harrison, Craig Rhodes.

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