Shopper marketing in South Africa

Made in South Africa a study of the Proudly South African marketing campaign

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding