The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The importane of technology in traditional and online travel agencies in South Africa

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

Crouch, touch, to not engage : the scrum between advertisers and PVR

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry