Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worth