Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach