Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worth

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media