Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

To like or not to like : an exploration of how South African brands use social media

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

Media portrayals of gender stereotypes in cereal box character

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Social media and brand wareness