Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

To like or not to like : an exploration of how South African brands use social media

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer