A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Made in South Africa a study of the Proudly South African marketing campaign

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002