Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach