A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

The country of origin effect on Proudly South African FMCG products

A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena

Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new black

The effect of web design on brand building according to the brand identity model

Survival of Protestantism in the corporate culture & commercialized world

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry