Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Evaluating the success of real-time content marketing on Twitter during live sporting events

Evaluating the success of real-time content marketing on twitter during live sporting events

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it