Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Creating shared value and brand sustainability : a South African advertising industry analysis

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models