Search Results for Young consumers.

6 Results Found

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Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Sokanyile, Zimkhitha.

Format:

Manuscript

Publication Date

2014

Excerpt:

Fashion involvement and social identity of young adult consumers : an explorative study of Cape

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Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Young consumers.

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Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Young consumers -- South Africa.

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A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Dawson, Candice Kim.

Format:

Manuscript

Publication Date

2011

Excerpt:

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South

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Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Khumalo, Philani.

Format:

Manuscript

Publication Date

2010

Excerpt:

Young consumers.

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Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

De Wet, Adrian.

Format:

Manuscript

Publication Date

2009

Excerpt:

Young consumers -- South Africa.

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