Search Results for Brand

Power brands : measuring, making, and managing brand success

Perrey, Jesko, author.

Format:

Regular print

Publication Date

2015

Excerpt:

Power brands : measuring, making, and managing brand success / Perrey, Jesko, author.

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Strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Format:

Regular print

Publication Date

1997

Excerpt:

Strategic brand management : creating and sustaining brand equity long term / Kapferer, Jean-Noël.

Available: Copies:

Handbook on place branding and marketing

Campelo, Adriana, editor.

Format:

Regular print

Publication Date

2017

Excerpt:

”: Tourists’ destination brand love / Kathryn Swanson, Dominic Medway, and Gary Warnaby -- 7. Programmatic

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Night school : a Jack Reacher novel

Child, Lee, author.

Format:

Regular print

Publication Date

2016

Excerpt:

brand in publishing" (Forbes Magazine). And Night School, with Reacher back in uniform, will be the

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On message : precision communication for the digital age

Theobald, Theo, 1957-, author.

Format:

Regular print

Publication Date

2013

Excerpt:

-- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to

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Infographics : the power of visual storytelling

Lankow, Jason.

Format:

Regular print

Publication Date

2012

Excerpt:

infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization

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Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

. Communication Objectives -- 6. Positioning -- 7. The Creative Idea -- 8. Creative Execution Tactics: Brand

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