Infographics : the power of visual storytelling

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Title:

Author:

Lankow, Jason.

ISBN:

9781118314043

Personal Author:

Lankow, Jason.

Publication Information:

Hoboken, N.J. : John Wiley & Sons, Inc., c2012.

Physical Description:

263 p. : col. ill. ; 23 cm.

General Note:

Includes index.

Contents:

Importance and efficacy: why our brains love infographics -- Infographic formats: choosing the right vehicle for your message -- The visual storytelling spectrum: an objective approach -- Editorial infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization interfaces -- What makes a good infographic? -- Information design best practices -- The future of infographics.

Subject Term:

Visual communication.

Communication -- Graphic methods.

Information visualization.

Business presentations.

Presentation graphics software.

Added Author:

Ritchie, Josh.

Crooks, Ross.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025583028	741.6 L289.I 2012	1	Searching... Unknown

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Summary

Transform your marketing efforts through the power of visual content

In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content--such as infographics and data visualization--can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact.

Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content.

Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales

Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.