Title:
Business marketing management : B2B
Author:
Hutt, Michael D.
ISBN:
9780324581638
Personal Author:
Edition:
10th ed., International ed.
Publication Information:
United States ; United Kingdom : South-Western/Cengage Learning, ©2010.
Physical Description:
xxxii, 652 pages : illustrations ; 26 cm
General Note:
Previous edition: Mason, Ohio: Thomson South-Western, 2006.
Includes index.
Formerly CIP.
Contents:
The Environment of business marketing -- pt. II Managing relationships in business marketing -- pt. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V Evaluating business marketing strategy and performance.
Abstract:
This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.
Added Author: