Cover image for Innovation management : strategies, implementation and profits
Title:
Innovation management : strategies, implementation and profits
Author:
Afuah, Allan.
ISBN:
9780195113464
Personal Author:
Publication Information:
New York : Oxford University Press, 1998.
Physical Description:
x, 403 pages : illustrations ; 24 cm
Contents:
Fundamentals -- Models of innovation -- Underpinnings of profits: competences, endowments, and knowledge -- Sources and transfer of innovtion -- Strategizing -- Recognizing the potential of an innovation -- Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy -- Choosing a profit site: dynamic competitive analysis -- Strategic choice or environmental determinism -- Identifying potential co-operators -- Implementation and protection of profits -- Financing entrepreneurial activity -- Implementation of the decision to adopt -- Protecting entrepreneurial rents -- Globalization -- Globalization for innovations -- Innovating for emerging economics -- Role of national governments in innovation -- Strategic innovation process.
Abstract:
"Designed to meet the increasing number of courses in this vitally important area of business, Innovation Management is the first text to provide full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function. He creates a framework to encompass the basic questions of the "who, what, when, and where" of innovation, combining the latest theoretical discussions with abundant examples. Because of its integrative presentation, the text takes a unique multi-functional approach, covering the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides the student with a full presentation of appropriate management theory, as well as detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation." "Because of the crucial importance of innovation, Innovation Management is an ideal text for business school programs and provides guidance for executives and managers looking to understand the value of innovation."--Jacket.
Copies: