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1. 
Cover image for Managerial economics
Managerial economics
by 
Hirschey, Mark.
Format: 
Regular print
Publication Date 
2009
Excerpt: 
value maximization model--a process that shows how management integrates accounting, finance, marketing
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2. 
Cover image for Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
Strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Strategic brand management : creating and sustaining brand equity long term / Kapferer, Jean-Noël.
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