by
Hassanien, Ahmed.
Format:
Regular print
Publication Date
2010
Excerpt:
-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
McGraw-Hill series in marketing.
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