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1. 
Cover image for Handbook on place branding and marketing
Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
. The Cultural Branding Matrix: framing the relation between cultural institutions and city branding
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2. 
Cover image for Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
's growth or product-market matrix? -- Market penetration -- Product development -- Market development
Available: Copies:
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